PCO – Rebranding a Leader in Refractory Manufacturing

The Client

PCO is a global manufacturer of various refractory materials, producing both solid and powdered products in-house. They offer comprehensive client support, including product selection, implementation, and technical assistance. As a key player in the local economy, the company employs over 200 staff and funds multiple community initiatives.

Approach

PCO fosters long-term client relationships and is a key local employer. The brand had to reflect both aspects, radiate approachable professionalism, and promote a modern, technically excellent global business. During strategy sessions, the team focused on optimizing sales processes and establishing a clear vision for the communication and visual identity.

Logo

A modern reinterpretation of the original, retains the fire symbol while introducing a more refined geometry. Placing it within a rectangle enhances its versatility in layout design.

Colors

Earthy tones in the color palette echo the materials used and products manufactured by PCO. The highlight color relates to the fire-forging and heat-treatment of products.

Type

Typography, featuring the contemporary sans serif Roobert by the Display Foundry, balances technical precision with human warmth.

Rulers

The system includes horizontal and vertical rulers to organize technical information effectively.

Web Design & Implementation

The website had to provide a robust set of tools for the client. We focused on implementing a comprehensive CMS for immediate content management and building an online hub for easy access to technical documentation for various stakeholders.

Brand implementation

Our team worked on applying the visual identity across various touchpoints, including printed, digital, and physical assets. We continue to support PCO in the process of brand implementation as it extends into 2027, addressing new challenges such as tradeshows and headquarters renovation.