Superro – Nadając technologii ludzką twarz

introduction

The Client

Superro is a low-code automation studio for education and service businesses. Founder Justyna Jakubek has automated processes in more than 40 companies, deploying CRM and contact centre systems such as Bitrix24 and Pipedrive and connecting them with Make, Zapier, Airtable and Bubble. At the Ultimate Center language school network, the system removed around 60% of repetitive manual work.

The Challenge

Superro's core argument is technical: a CRM only captures leads. The other half of the problem is throughput, how fast a team can process those leads when enquiries peak every August and September. The brand had to carry that engineering credibility, stay approachable for school owners who are not technical buyers, and move away from the cold black-and-gradient look shared by most automation firms.

visual identity

Logo

The wordmark is set in an ink-trap sans serif, a letterform detail originally engineered to stop ink pooling in tight joints. We rotated the second "r" by 180 degrees: its counter and two circular eyes form a robot face in negative space, with no extra symbol added. Because the mascot is part of the letter geometry, it scales from an app icon to an embroidered cap without redrawing, and its eyes and antennae animate as separate states: idle, blink, smile.

Typography & Colour

Two typefaces split the work: PP Right Grotesk Wide for headlines, Articulat CF for body text and data. Violet leads, orange accents, white is the working surface. A three-step red, yellow and green scale is reserved for status, mirroring the satisfaction and efficiency levels Superro measures, so colour carries information rather than decoration.

content system

LinkedIn is Superro's main sales channel. We built profile banners, avatars and horizontal testimonial graphics for the services section, each anchored in a measurable client result: an online offer configurator that replaced email back-and-forth at MyTime, and a new Langstation branch opened without adding staff.

Templates

Every post format is an editable Figma component, so Justyna can swap copy and photos without a designer. The three robot moods encode Superro's sales efficiency scale: contacts lost, every contact in one place, every contact handled within a fixed response window. The same scale underpins a scorecard that rates customer service maturity across seven dimensions.

implementation

Brand Guidelines

The brandbook documents the identity as rules rather than mood: logo construction, colour roles, type hierarchy, robot states and template grids. Superro's team and content partners get a specification they can build to, the same way they would work from a technical spec.

Touchpoints

The system runs across business cards, letterheads, a presentation template, mugs, stickers, caps and enamel pins. Embroidery and enamel are unforgiving production methods; the robot head's simple geometry survives both without simplification and works on its own as a sign wherever the full wordmark does not fit.

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